As the four fathers of advertising discuss and study the very means that create the main aspect of advertising and its evolution with the passage of time, I find myself stuck in between commercial arts and contemporary arts. Though I know in a lot of time commercial arts follows contemporary arts in a later precision as in pop culture. To that my journey in between the blurry lines of the alternative arts and their superiors, hold me captive to the infatuation of visual abilities.
We can see! Humans are visionaries. Our eyesight is our best liberator. We are in constant evolution and to that, we ask of newer perceptions with deeper knowledge. Only to create the fabric of our reality. Albert Lasker, one of the fathers of advertising, understood this notion and worked around it. His ads contrived his audience’s existences and turned their perceptions into unspoken reflections. That being said I try to apply the same type of thinking in my work.
Commodities have become people! Commodities are no longer an object of a certain function, we’ve become so emotionally involved with them. We currently live in world of constant competition and that is why creating new products can be a goldmine. If and ONLY if it was graphically correct!
Disposable Everything! Became a revolutionary market after Albert Lasker created “Kleenex tissues.” Not only did he create a product that makes people’s life easier but also, he opened up a whole new market of products to an over-utilized target audience (housewives).
In this work, I think It is curial for me to focus on locality so it can be reachable or familiar. I think most of our graphics are missing the cultural aspects that should be prioritized. My main concern revolves around defining the target audience and their psychology. I find most of my clients confusing their ads and their graphics when they don’t have a distinct audience. This is when I step in with the challenge of rebranding and relifting existing brands. Most businesses nowadays understand the importance of visual graphics but failure to create a unique selling property with a coherent concept.
Here is an example!
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